The UK based global telecom provider operates in India through its subsidiary Vodafone Essar. In 25 years of operations, Voda has 371 million global customers and ranks 7th in powerful brands. In India, it is the second largest telecom revenue generator with the third largest subscriber base. Innovation in products and services has been a key focus at Vodafone. The ZooZoo marketing campaign has been huge success. 3G ZooZoo Superman has ushered in 3G services in India.