Backed by the powerful Aditya Birla group, Idea Cellular is the 3rd largest telecom revenue generator in India. Deep non-urban and rural penetration and
with 400 international operator tie-ups Idea Cellular provides seamless national and international mobile network coverage to ensure their users stay
connected always. Value added services (VAS) have been the focus of innovation at Idea. As a result it generates higher than industry average revenue
from VAS. Idea’s 3G services will be launched in 11 circles in 2011. Idea’s “What an Idea, Sirjee” campaign with Abhsihek Bachchan has been immensely
successful.
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