An alliance between the TATA Group and NTT Docomo from Japan, TATA Docomo has made a significant impact in the Indian telecom market. It was the first to introduce 1 paisa per second billing and the “Pay for what you use” paradigm in India. TATA Docomo has focussed immensely on developing cutting edge telecom technologies and services. It was the first private player to launch 3G services in India and also created benchmarks in products such as i-Mode and e-wallet. DOCOMO has already conducted trials on 4G in physical geographies. Ranbir Kapoor’s “Keep it simple” campaign for TATA Docomo has been very successful.
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