Now recharge your Tesla Car online with the Paytm App

Paytm goes global with a breakthrough technology, allowing the owners of Tesla cars to recharge their cars ONLINE! This has been in development from last 8 months and we are proud to bring it live for our iOS & Android users in USA. You can download the updated app now from the App Store and experience this incredible new offering. tesla-blog

Android App Download
iOS App Download  

Paytm app uses the principle of piezoelectric nanogenerator to send low electric signals to Tesla Cars. It produces electromagnetic radiation in the form of microwaves which speaks to your wall connector or NEMA 14-50 outlet. The electric charge displacement in the wall connector produces a magnetic field and resultant lines of electric force. The electrodynamic induction wireless transmission technique used by Paytm app is near field over distances up to about one-sixth of the wavelength. With electrodynamic induction, electric current flowing through a primary coil creates a magnetic field that acts on a secondary coil producing a current in your Tesla connector.

Currently this technology limits a charge of just 10KWh which is good enough to last 20 miles. We are continuously working towards making it much more powerful to take the output to 85KWh in near future.

Using the app is pretty simple. Just open the Paytm App and register your Tesla Model S with the unique owner ID provided to you by Tesla. We will recognize the car with its owner ID and all the data will be fetched inside the app automatically.  The App will take 2 minutes to sync the data. Once synced, you are now ready to experience the most incredible use of technology ever! Select the amount of recharge (5KWh or 10KWh) and proceed – make the payment online and you are all set. Now sit back and see your car getting recharged in 15 minutes.

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We will soon be launching online recharges for Chevrolet Volt, Nissan Leaf and Honda Fit for global markets.

We are providing a dedicated online support for all Tesla owners – you can chat with us online from your app for any queries. As an introductory offer, you will get 100% cashback on your first online Tesla recharge.

Stay Charged!!!

Paytm offer on DTH recharge

Here is something for the Cricket maniacs out there! Use promo code T20 to recharge your DTH service at Paytm and get 20% cash back on a minimum recharge of Rs 400. Recharge now for uninterrupted cricket action on your TV!

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How to redeem
- Go to Paytm.com, enter your details, click to Proceed.
- Now enter your promo code and click Apply
- If you do not have an account on Paytm, please Create Account by clicking on top right of the page.
- Once your promo code is applied, now proceed to pay
- When your transaction is complete & successful, your 20% cash back will be credited to Paytm Cash
- You can check it at www.paytm.com/paytmcash
Terms & Conditions
- Offer on DTH recharge only
- Offer valid for new users of Paytm only
- Valid from 28th March, 2014 to 3rd April, 2014
- Minimum transaction amount: Rs. 400
- 20% cash back would be credited instantly to Paytm cash upon a successful transaction
- Maximum Cash Back amount: Rs 100
- This is offer is valid across all Paytm platforms
- One promocode can be used only once per user
- In case of refunds for any reasons, cash back offer will be withdrawn
- User needs to be logged in on Paytm to enter promo code successfully.
- In order to consume this cash back amount, the user needs to comply with Paytm cash Wallet authentication requirements.
- This offer is applicable for individual customers only and not for retailers/bulk buyers.
- The offer is non-transferable, non-binding and non-encashable.
- Write to care@paytm.com for any issues / queries / complaints / grievances related to this offer.
- Paytm reserve the right to amend, modify, change, add or terminate the terms contained herein at its sole discretion or discontinue the offer without any further notice

Detailed terms and conditions  Continue reading

Measuring App Install campaign’s effectiveness

We know how smartphones are on everyone’s purchase list in India and almost 100mn users have already shifted. One of the reasons for its success is availability of wide variety of apps to make your phone experience better. These 100mn users in India are doing almost 500mn installs every month and approx. 1/5th of these installs are paid installs where App developers are paying ad-networks or other publishers to get their app installed.
While its always good to get organic installs, paid installs are desired by most app developers to acquire inorganic growth.

So how does one find out if such app installs (organic or paid) are proving effective for app developers?
Answer is not very simple – effectiveness can be defined as:

1. Increase in Rankings
2. Increase in mobile transactions/users
3. Increase in revenues from mobile
4. Reduction in user’s attrition
5. And several such KPIs defined for your business

So let’s find out how do we measure if your app installs are effective.
Your first source of information is App store dashboard itself. Both Apple & Google will provide you basic information like new app installs, uninstalls, total installs and so on.
So a graph like below will give you an overview of how is app performing. But frankly that’s not enough and analytics provided by App stores do not go beyond this point.

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Image 1: App Install Growth Chart (Image Source: Google Play store dashbaord)

Does increase in app installs means increase in active users or increased revenue? – The answer is Not always.
So unless your answer to above 2 queries is yes, the increased installs have gone waste and are not a good indicator for your mobile business.

While you look at daily installs, don’t forget to look at daily uninstalls, as that’s the first indicator of the health of your app install campaign. You can easily find this information from your respective app store’s dashboard.

Biggest issue in app installs is that it’s not easy to find out the source of each installs without using any 3rd party SDKs like Hasoffers MAT, Apsalar or Facebook (only for FB driven installs)
Why do you need to find the source of each app install? – answer is simple – you promote your app across Twitter, Facebook, Blogs and Ad-networks and its good to find out which channel is more effective.
Also you may experiment by writing different communication messages across various channels so it helps there as well.
This becomes even more important if you are running paid campaigns across various networks and you pay based on installs (CPI – Cost per install campaigns)

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Image 2: Sample App Attribution Chart (Image Source: Flurry)

So now that we have established the importance of tracking app attributions, we now need to see how to measure the success of your campaign.
Again to go beyond mere install numbers, App developers need to install analytics SDKs like Mixpanel, Flurry, GA for Apps, Localytics or Apsalar (I am not delving into which tool to use as that would require a dedicated post)

Indicator 1 – App Rankings – Most app store ranking algorithm will not just increase rank based on daily installs, they will measure uninstalls, active users, reviews & ratings and multiple sources driving the app install. So if your rank goes up then celebrate because it means you are going in the right direction

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Image 3: App Rank Graph (Image source: AppAnnie Analytics)

Indicator 2 – App Reviews & Ratings – For most new App installs 1-2% users will review or rate the app on store and it goes up to 3% in case of app update release. Check if recent reviews & rating inflow is inline with your app install rate. Its an indicator if people are actually using your app or not

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Image 4: App Reviews (Image source: Play Store App description page)

Indicator 3 – Active users – Once your app is installed, its important to know how many users are active. This is a real test of your app install campaigns (Organic or paid). Global averages say that Install to monthly Active user ratio should never be below 10% of your install base. Desirable range is 12-18%. Anything above that signifies great traction for your app (Eg. Apps like Facebook are exception and get up to 60% Install to Active ratio in some countries)
Note – Tracking active user requires one of the analytics tools mentioned above

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Image 5: Active users growth graph (Image source: Flurry)

Indicator 4 – Repeat users – Key to increasing Install to Active ratio is to get users coming back to your app. Most analytics tools will provide you cohort analysis and the most basic function you can perform is to find how your newly acquired users are returning week on week. Higher the %age of repeat, better it is.

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Image 6: Sample cohort graph (Image source: Apsalar)

Indicator 5 – Revenue Traction – Apps can have multiple revenue models like Advertising, IAP or direct sale (ecommerce).

Advertising Revenue – If you are selling advertising based on impressions or clicks then you must keep an eye on daily/weekly session in your app. All analytics tools provide this information. Session = It starts when user accesses the application and ends when the user quits the application. So more sessions means opportunity to serve more advts.
If App is using any ad-network to serve advts, then this data can be co-related with Ad-network’s impression data.

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Image 7: Session in app chart (Image source: Apsalar)

IAP or Ecommerce Revenues – It is important to setup revenue tracking using your analytics & attribution tool. While you can find cumulative revenues from App through your own reporting, good analytics tool will help you find ARPU & revenues from each source. So you will be able to make a better decision in selecting a promotion medium/network based on revenue earned through installs from a particular medium/network. Note – Revenue tracking is usually an optional integration in each Analytics SDK often missed by App developers. Ensure that you follow the guidelines to track actual events.

Indicator 6 – Source wise Conversions  – Conversion is defined as the achievement of end goal you expect a user to hit inside your app. It could be purchase of an item, post an advt or click on an advt. For every user that installs your app there are bound to be certain conversions. If the conversion from each source matches with your business average then that network/medium is trustworthy. To see conversions, you can setup funnels in your analytics tool which is a pretty common features available across all tools. Note – you need to setup event tracking in your app to create & visualize funnels

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Image 8: Funnel visualization (Image Source: Google Analytics)

If you see positive signals from all the above indictors then your app install campaign has proved effective. These indicators will help you eliminate bad sources and focus on better sources for app installations.

You can connect with me on twitter @deepakabbot

P.S. Most of the indicators mentioned above should be available in almost every analytics tool but their form of representation may be different. Do proper research before integrating any SDK in your app as it can be time consuming.

Useful links:
Apsalar – www.apsalar.com
Localytics – www.localytics.com
Mixpanel – www.mixpanel.com
GA for Apps – www.google.co.in/analytics/mobile
Google Play Campaign Measurement – https://developers.google.com/analytics/devguides/collection/android/v2/campaigns#google-play-campaigns
Tracking Adwords conversion in apps – https://support.google.com/adwords/answer/1722054?hl=en
Facebook SDK for Android – https://developers.facebook.com/docs/android
Facebook SDK for iOS – https://developers.facebook.com/docs/ios

Paytm- Raj TV Offer

Paytm brings you another offer with Raj TV. Those of you who watch the channel, please watch out for the Paytm promocode on Raj TV in the month of March and use it to get a Rs. 50 cash back on a minimum order amount of Rs. 200.
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How to redeem
- Go to Paytm.com, enter your details, click to Proceed.
- Now enter your promo code and click Apply
- If you do not have an account on Paytm, please Create Account by clicking on top right of the page.
- Once your promo code is applied, now proceed to pay
- When your transaction is complete & successful, your Rs. 50 cash back will be credited to your Paytm Cash Account
- You can check it at www.paytm.com/paytmcash
Terms & Conditions
- Offer on Recharges and Bill payments.
- Offer valid for all old and new users of Paytm across all Paytm platforms
- Cash back would be credited instantly upon a successful transaction
- This is offer is valid across all Paytm platforms
- Offer valid for all new and old users of Paytm
- The cash back will be credited into the user’s Paytm Cash Account instantly
- Minimum transaction amount: Rs. 200
- One promocode can be used only once per user.

Detailed terms and conditions  Continue reading

Paytm Kotak Offer

Recharge or pay your bills on Paytm using Kotak debit or credit card and get 15% cashback as Paytm Cash in your account. Offer valid from 1st April, 2014 to 30th September, 2014.

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Terms and conditions

  • To avail the Offer you must use Kotak Mahindra Bank Debit/Credit Card and enter the promo-code “KOTAK15″
  • Offer period: 1st April to 30th September 2014
  • Offer is valid on Mobile & DTH Recharges and Mobile Bill Payments on Paytm.
  • Offer can be availed across Paytm platforms: website, mobile website and apps.
  • Promo Code is valid only on one successful transaction per Card per month. 
  • Offer is subject to a minimum Recharge amount of Rs.200, and a maximum cashback of Rs.100
  • Cashback would be credited within 72 hours of successful transaction in your Paytm wallet account.
  • Offer not applicable in case of refunds / cancellation of transaction for any reasons, 
  • In order to consume this cashback amount, the user needs to comply with Paytm cash Wallet authentication requirements
  • This offer is applicable for individual customers only and not for retailers/bulk buyers
  • The offer is non-transferable, non-binding and non-encashable
  • Write to care@paytm.com for any issues / queries / complaints / grievances related to this offer
  • Kotak Mahindra Bank Limited (“Bank”) and Paytm reserve the right to amend, modify, change, add or terminate the Offer terms contained herein at its sole discretion or discontinue the offer without any further notice

Detailed terms and conditions

Continue reading

Paytm-Axis Bank SOF Offer

Here’s something for the shopaholic in you! Recharge your mobile or DTH during the Axis Bank Shopaholics Festival from 24th to 26th March using your Axis Bank debit or credit cards, and get 22% cash back.
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Terms and Conditions:
• You must use Axis bank credit/debit card and enter the promo-code SOFMARCH14″
• Offer period: 24th to 26th March
• Offer is valid on Mobile & DTH Recharges on Paytm
• Offer can be availed across all Paytm platforms: website, mobile website and apps.
• Promo Code is valid only on one successful transaction per user
• This offer is available to new users of Paytm. Existing Paytm users can not avail this offer
• Offer is subject to a minimum recharge amount of Rs.350, and a maximum cash back of Rs.100
• Cash back would be credited within 72 hours of successful transaction
• In case of refunds for any reasons, cash back offer will be withdrawn
• User needs to be logged in on Paytm to enter promocode successfully.
• In order to consume this cash back amount, the user needs to comply with Paytm cash Wallet authentication requirements.
• This offer is applicable for individual customers only and not for retailers/bulk buyers.
• The offer is non-transferable, non-binding and non-encashable.
• Write to care@paytm.com for any issues / queries / complaints / grievances related to this offer.
• Paytm reserve the right to amend, modify, change, add or terminate the terms contained herein at its sole discretion or discontinue the offer without any further notice.

Detailed T&C

Continue reading

Paytm contribution to soldiers on Republic Day

You would remember, we had announced that the profits Paytm makes on 26th Jan 2014 would go to the cause of supporting the differently-abled children, widows and differently-abled soldiers.  Know more here.

Our team recently handed over a cheque of our contribution to Mrs. Annie Anand, the General Secretary of Army Wives Welfare Association, AWWA in Delhi Cantt.  A glimpse:

RD-AWWA

The team also visited AWWA’s project Aahvan, and saw the members at work making products that are then sold at the outlets to help the women and children stand on their feet through gainful employment.

 

Paytm on Android is here!

Following our launch on the iOS platform, we are happy to announce the launch of our revolutionary shopping app on the Android Play store today. With this launch any Android phone user will be able to use Paytm not only to recharge his phone & pay utility bills but also shop across a variety of stores for fashion and baby products.Android-app-launch-Blog

At Paytm, we push the envelope and challenge status quo of innovation and experience in mobile commerce. This shining new app comes with one such unique first: Bargain Chat. You have a real-feel of bargaining over-the-counter via our in built messenger for apparel, electronics, home décor and much more.

We have added a bargain icon on every product. You can chat live with sellers and negotiate your best deal! The merchant will give you a bargain code that you apply while you check out.

What’s new in this release –

1. All new design
2. Shopping for your favourite brands in Men, Women, Kids fashion and home furnishings
3. Real-feel of bargaining with sellers over a text messenger.
4. Enhanced Paytm Cash wallet – Pay for your shopping, mobile, utility, DTH and data card bills.

As an introductory offer, Android users can use bargain and get a 40% cash back on most products.

So go ahead and download right now from here

Terms & Conditions for min. 40% cash back on Bargain: 

1. Offer is applicable on all products under these categories:
a. Men b. Women c. Home décor d. Holi Special e. Sports & Fitness
[Note: Offer is not applicable on mobile, DTH and data card recharges and bill payments]
2. Offer is valid till the 18th March, 2014.

Paytm Offer on Women’s Day

She recharges your life! Say thanks by recharging her mobile today. Use Promocode THANKYOU and get 10% cash back on mobile recharge worth Rs. 350 or more.

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Terms & Conditions

- The offer is valid only for 1 day, on 8th March till 11:59 pm.
- It is valid for all old and new users of Paytm across all Paytm platforms
- A successful mobile recharge using the promocode THANKYOU will give the user 10% Cash Back in his Paytm Cash account instantly
- Maximum cash back value is Rs.100 and a minimum transaction value is Rs. 350
- One person can use the promocode only once during the offer
- To avail of the cash back, user has to have a verified Paytm Cash account

Detailed T&C Continue reading

Paytm-Citibank Additional 15% Cash Back Offer

Now use your Citibank Credit Card to pay for any service on Paytm and get an additional 15% cash back on your card! The offer is valid from 7th March to 7th April.

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Terms & Conditions

-Citibank N.A. (hereinafter referred to as “Citibank”) credit card holders (hereinafter referred to as “Customers”) will be offered a 15% cash back on all transactions at Paytm (hereinafter referred to as the “Offer”).
-The Offer is applicable only for transactions starting from 00:00 hrs on 7th March 2014 till 23:59 hrs on 7th April 2014.
-Offer is applicable on all transactions on Paytm website and mobile app.
-The Offer is applicable only on Citibank credit cards issued in India.
-The Offer is not applicable on Citibank corporate cards, Citibank Diner’s Card & ING Cards.
-Cash back amount will be directly credited to the customer’s account by Citibank.
-Cash back is limited to 15% of the transaction value net of refunds. Maximum cash back
available per transaction is Rs. 150/-. The Customer will be entitled to a maximum of four (4) transactions per card during the Offer.
-Maximum cash back amount per transaction: Rs. 150.
-Cash back is applicable over and above promo code promotions running on the website.
-No promocode is required to avail this offer. Continue reading