Paytm is hiring in Marketing

There are many reasons why it is a good idea to be part of Paytm marketing team just now. It has just the right mix of challenge and learning, and more than anything, it is the marketing team of an industry leader! So if you are someone with fire, skills, ideas and relevant experience, take your pick from our vacancies below and write to us with your CV at careers@paytm.com

1. Online Marketing
2. Graphic Designer
3. Copywriter 

Online Marketing 

This position is responsible for executing Paytm’s performance driven digital marketing campaigns across desktop & mobile. Requirements:

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Current Paytm Offers

Paytm app offer

Use promo code PAYTMNEW when recharging with the Paytm app and get 15% instant cash back. Offer for new users only.

- Offer is valid on Paytm app only
- Offer for new users only
- Offer is valid till 30th April, 2014
Paytm – DTH offer for new users

Use promo code DTH15 to recharge your DTH service at Paytm and get 15% cash back on a minimum recharge of Rs 350.

- Minimum transaction amount: Rs. 350
- Maximum Cash Back amount: Rs 100
-The offer is only for new users | Valid till 30th April, 2014

Read details here

Paytm- ING Vysya Offer for Mobile & DTH Recharge

ING Vysya Netbanking and Debit Cards users can now enjoy a whopping 20% cash back on recharges. Simply sign into Paytm, recharge a mobile or DTH, and use promocode PAYTMING20 to avail of this offer.

Offer valid till 31st May, 2014

Read details here

Paytm Welcome Android 5% cash back Offer 

This is to welcome our new Paytm Android App users. Now use Promocode: WELCOME on all services only on Paytm Android app and get a 5% cash back instantly.
-No minimum transaction value. Max cashback Rs.25
-The offer is only for new users | Valid till 30 June 2014

Paytm Kotak Offer

Recharge or pay your bills on Paytm using Kotak debit or credit card and get 15% cashback as Paytm Cash in your account.

- Offer valid from 1st April, 2014 to 30th September, 2014.
- Use promo code “KOTAK15″ to avail the offer
- Offer is subject to a minimum Recharge amount of Rs.200, and a maximum cash back of Rs.100

Read details here

Paytm – Dhanlaxmi bank offer

Recharge or pay your bills on Paytm using Dhanlaxmi bank debit or credit card and get 5% cash back as Paytm cash in your account. Offer is valid till 31st October, 2014.

Recharge now at Paytm!

- To avail the Offer you must use Dhanlakmi bank debit or credit card and enter promo code PAYTMDHAN5

- Offer is valid till 31st October, 2014

- Offer is subject to a minimum Recharge amount of Rs 200 and a maximum cash back of Rs 50

Read detail here

Paytm – United Bank of India offer

Paytm gets its UBI net banking users a special offer! Recharge or pay your bills on Paytm using UBI net banking and get 10% cash back on Mobile & DTH recharge. Use promo code PAYTMUBI to avail the offer.

- Valid from 15th April 2014 to 31st March 2015
- Minimum Recharge amount of Rs 150
- Maximum cash back of Rs 50

Read details here

Detailed Terms & Conditions

We reserve the right to amend, modify, change, add or terminate (collectively “Changes”) the terms, contained herein at our sole

discretion or discontinue this Offer without any further notice. You should make sure you view these Terms periodically to ensure that you are familiar with the most recent version.

These Terms constitute the entire agreement between you and us regarding its subject matter and supersede all prior and contemporaneous undertakings and agreements between the parties, whether written or oral, with respect to that subject matter. Should any provision of these Terms be deemed unenforceable or invalid, the other provisions of these Terms shall remain in full force and effect.

We do not accept responsibility for any defects that may exist or for any costs, loss of profits, loss of data or consequential losses arising from the Offer/Event. We exclude all liability whether in contract, tort (including liability for negligence) or otherwise for the accuracy, suitability, quality or completeness of any information and the value and integrity of goods and services offered. We may suspend or vary the whole or any part of the service offered for any reason, at any time at our sole discretion without liability to you.

Subscriber use of Paytm mobile application/website/mobile website is in accordance with the Privacy Policy mentioned thereat.

Subscriber use of Paytm mobile application/website/mobile website is in accordance with the Terms & Conditions located thereat.

All incidental costs/taxes/levies in case applicable shall be exclusively borne by the winner including but not limited to TDS, Gift tax (if any), Road Tax, Insurance and any other taxes applicable by the government Central, State or Municipal.

The Offer/event shall be governed by the Laws of India and the Courts of law at Delhi / New Delhi shall have exclusive jurisdiction without regard to conflict of laws and principles thereof.

IMPORTANT TERMS

1. You expressly agree that use of this service/Offer is at your sole risk. Paytm, its affiliates and their officers, directors, employees, and agents disclaim all warranties, express or implied, including without limitation any warranty of merchantability, availability, and fitness for a particular purpose or non-infringement.

2. You agree not to misuse Paytm Cash or to transmit or post any material which is illegal, defamatory, offensive, obscene, political, religious, conspiratorial, menacing in nature or which in the opinion of Paytm is illegal, defamatory, offensive, obscene, political, religious, conspiratorial, menacing in nature to anyone.

3. Any provision of the these terms and conditions that is declared invalid or unenforceable by a court of competent jurisdiction shall be ineffective to the extent of such invalidity or unenforceability without invalidating or rendering unenforceable the remaining provisions hereof.

4. Paytm reserves the right to extend, cancel, discontinue, prematurely withdraw, postpone, change, alter or modify Service/Offer or any part thereof at its sole discretion at anytime as may be required in view of business exigencies and/or changes by TRAI, Department of Telecom (DOT) and/or statutory changes and the same shall be binding on the Subscriber.

5. Paytm is a platform owned by One97 Communications Ltd (hereinafter referred to as “One97”). One97 is the owner of the websitewww.paytm.com, Paytm mobile application, Paytm IVR, Paytm WAP site (Collectively referred to as “Paytm”) hence all the rights, benefits, liabilities & obligations under the above terms & conditions shall accrue to the benefit of One97.

 

Tools to make killer apps: Quick guide for developers

If you are a superhero app developer who can solve all problems on its own, then this article is not for you. This is meant for developers who are looking to make their mobile apps go from good to fantastic using the right third party tools & SDKs. App developers should focus on their core offerings and let specialist platforms take care of the rest.

This article gives you a snapshot of some of the popular tools/SDKs available in the market to help you manage your customer’s lifecycle. My work at Paytm involves evaluating various tools & platforms for our mobile business so I have compiled this list based on my interactions with account managers of various below mentioned products or extensive online research.

clmjourney

I have divided the tools categorized under various CLM stages for ease of understanding. All the tools mentioned below would require their SDK to be integrated in your app (unless otherwise stated) so select wisely and choose the ones fulfilling your most important needs.

Note: This article does not provide extensive review of each tool. Please do your research before selecting the tools you want to use. It’s a guide to help you identify popular tools in the market

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Paytm – DTH offer for New users

Paytm welcomes its new users with a special treat! Use promo code DTH15 to recharge your DTH service at Paytm and get 15% cash back on a minimum recharge of ₹350. Welcome aboard!
Recharge Here – http://bit.ly/Paytm-DTH15

BLOG-DTH15

How to redeem

- Go to Paytm.com, enter your details, click to Proceed.
- Now enter your promo code and click Apply
- If you do not have an account on Paytm, please Create Account by clicking on top right of the page.
- Once your promo code is applied, now proceed to pay
- When your transaction is complete & successful, your 15% cash back will be credited to Paytm Cash
- You can check it at www.paytm.com/paytmcash
Terms & Conditions
- Offer on DTH recharge only
- Offer valid for new users of Paytm only
- Minimum transaction amount: Rs. 350
- Maximum Cash Back amount: Rs 100
- Valid till 30th April, 2014
- 15% cash back would be credited instantly to Paytm cash upon a successful transaction
- This is offer is valid across all Paytm platforms
- One promocode can be used only once per user
- In case of refunds for any reasons, cash back offer will be withdrawn
- User needs to be logged in on Paytm to enter promo code successfully.
- In order to consume this cash back amount, the user needs to comply with Paytm cash Wallet authentication requirements.
- This offer is applicable for individual customers only and not for retailers/bulk buyers.
- The offer is non-transferable, non-binding and non-encashable.
- Write to care@paytm.com for any issues / queries / complaints / grievances related to this offer.
- Paytm reserve the right to amend, modify, change, add or terminate the terms contained herein at its sole discretion or discontinue the offer without any further notice

Detailed terms and conditions 

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Now recharge your Tesla Car online with the Paytm App

Paytm goes global with a breakthrough technology, allowing the owners of Tesla cars to recharge their cars ONLINE! This has been in development from last 8 months and we are proud to bring it live for our iOS & Android users in USA. You can download the updated app now from the App Store and experience this incredible new offering. tesla-blog

Android App Download
iOS App Download  

Paytm app uses the principle of piezoelectric nanogenerator to send low electric signals to Tesla Cars. It produces electromagnetic radiation in the form of microwaves which speaks to your wall connector or NEMA 14-50 outlet. The electric charge displacement in the wall connector produces a magnetic field and resultant lines of electric force. The electrodynamic induction wireless transmission technique used by Paytm app is near field over distances up to about one-sixth of the wavelength. With electrodynamic induction, electric current flowing through a primary coil creates a magnetic field that acts on a secondary coil producing a current in your Tesla connector.

Currently this technology limits a charge of just 10KWh which is good enough to last 20 miles. We are continuously working towards making it much more powerful to take the output to 85KWh in near future.

Using the app is pretty simple. Just open the Paytm App and register your Tesla Model S with the unique owner ID provided to you by Tesla. We will recognize the car with its owner ID and all the data will be fetched inside the app automatically.  The App will take 2 minutes to sync the data. Once synced, you are now ready to experience the most incredible use of technology ever! Select the amount of recharge (5KWh or 10KWh) and proceed – make the payment online and you are all set. Now sit back and see your car getting recharged in 15 minutes.

tesla

We will soon be launching online recharges for Chevrolet Volt, Nissan Leaf and Honda Fit for global markets.

We are providing a dedicated online support for all Tesla owners – you can chat with us online from your app for any queries. As an introductory offer, you will get 100% cashback on your first online Tesla recharge.

Stay Charged!!!

Paytm offer on DTH recharge

Here is something for the Cricket maniacs out there! Use promo code T20 to recharge your DTH service at Paytm and get 20% cash back on a minimum recharge of Rs 400. Recharge now for uninterrupted cricket action on your TV!

T20_HOME PAGE_FINAL

How to redeem
- Go to Paytm.com, enter your details, click to Proceed.
- Now enter your promo code and click Apply
- If you do not have an account on Paytm, please Create Account by clicking on top right of the page.
- Once your promo code is applied, now proceed to pay
- When your transaction is complete & successful, your 20% cash back will be credited to Paytm Cash
- You can check it at www.paytm.com/paytmcash
Terms & Conditions
- Offer on DTH recharge only
- Offer valid for new users of Paytm only
- Valid from 28th March, 2014 to 3rd April, 2014
- Minimum transaction amount: Rs. 400
- 20% cash back would be credited instantly to Paytm cash upon a successful transaction
- Maximum Cash Back amount: Rs 100
- This is offer is valid across all Paytm platforms
- One promocode can be used only once per user
- In case of refunds for any reasons, cash back offer will be withdrawn
- User needs to be logged in on Paytm to enter promo code successfully.
- In order to consume this cash back amount, the user needs to comply with Paytm cash Wallet authentication requirements.
- This offer is applicable for individual customers only and not for retailers/bulk buyers.
- The offer is non-transferable, non-binding and non-encashable.
- Write to care@paytm.com for any issues / queries / complaints / grievances related to this offer.
- Paytm reserve the right to amend, modify, change, add or terminate the terms contained herein at its sole discretion or discontinue the offer without any further notice

Detailed terms and conditions  Continue reading

Measuring App Install campaign’s effectiveness

We know how smartphones are on everyone’s purchase list in India and almost 100mn users have already shifted. One of the reasons for its success is availability of wide variety of apps to make your phone experience better. These 100mn users in India are doing almost 500mn installs every month and approx. 1/5th of these installs are paid installs where App developers are paying ad-networks or other publishers to get their app installed.
While its always good to get organic installs, paid installs are desired by most app developers to acquire inorganic growth.

So how does one find out if such app installs (organic or paid) are proving effective for app developers?
Answer is not very simple – effectiveness can be defined as:

1. Increase in Rankings
2. Increase in mobile transactions/users
3. Increase in revenues from mobile
4. Reduction in user’s attrition
5. And several such KPIs defined for your business

So let’s find out how do we measure if your app installs are effective.
Your first source of information is App store dashboard itself. Both Apple & Google will provide you basic information like new app installs, uninstalls, total installs and so on.
So a graph like below will give you an overview of how is app performing. But frankly that’s not enough and analytics provided by App stores do not go beyond this point.

ga
Image 1: App Install Growth Chart (Image Source: Google Play store dashbaord)

Does increase in app installs means increase in active users or increased revenue? – The answer is Not always.
So unless your answer to above 2 queries is yes, the increased installs have gone waste and are not a good indicator for your mobile business.

While you look at daily installs, don’t forget to look at daily uninstalls, as that’s the first indicator of the health of your app install campaign. You can easily find this information from your respective app store’s dashboard.

Biggest issue in app installs is that it’s not easy to find out the source of each installs without using any 3rd party SDKs like Hasoffers MAT, Apsalar or Facebook (only for FB driven installs)
Why do you need to find the source of each app install? – answer is simple – you promote your app across Twitter, Facebook, Blogs and Ad-networks and its good to find out which channel is more effective.
Also you may experiment by writing different communication messages across various channels so it helps there as well.
This becomes even more important if you are running paid campaigns across various networks and you pay based on installs (CPI – Cost per install campaigns)

flurry
Image 2: Sample App Attribution Chart (Image Source: Flurry)

So now that we have established the importance of tracking app attributions, we now need to see how to measure the success of your campaign.
Again to go beyond mere install numbers, App developers need to install analytics SDKs like Mixpanel, Flurry, GA for Apps, Localytics or Apsalar (I am not delving into which tool to use as that would require a dedicated post)

Indicator 1 – App Rankings – Most app store ranking algorithm will not just increase rank based on daily installs, they will measure uninstalls, active users, reviews & ratings and multiple sources driving the app install. So if your rank goes up then celebrate because it means you are going in the right direction

rank

Image 3: App Rank Graph (Image source: AppAnnie Analytics)

Indicator 2 – App Reviews & Ratings – For most new App installs 1-2% users will review or rate the app on store and it goes up to 3% in case of app update release. Check if recent reviews & rating inflow is inline with your app install rate. Its an indicator if people are actually using your app or not

ratings

Image 4: App Reviews (Image source: Play Store App description page)

Indicator 3 – Active users – Once your app is installed, its important to know how many users are active. This is a real test of your app install campaigns (Organic or paid). Global averages say that Install to monthly Active user ratio should never be below 10% of your install base. Desirable range is 12-18%. Anything above that signifies great traction for your app (Eg. Apps like Facebook are exception and get up to 60% Install to Active ratio in some countries)
Note – Tracking active user requires one of the analytics tools mentioned above

activeusers

Image 5: Active users growth graph (Image source: Flurry)

Indicator 4 – Repeat users – Key to increasing Install to Active ratio is to get users coming back to your app. Most analytics tools will provide you cohort analysis and the most basic function you can perform is to find how your newly acquired users are returning week on week. Higher the %age of repeat, better it is.

cohorts

Image 6: Sample cohort graph (Image source: Apsalar)

Indicator 5 – Revenue Traction – Apps can have multiple revenue models like Advertising, IAP or direct sale (ecommerce).

Advertising Revenue – If you are selling advertising based on impressions or clicks then you must keep an eye on daily/weekly session in your app. All analytics tools provide this information. Session = It starts when user accesses the application and ends when the user quits the application. So more sessions means opportunity to serve more advts.
If App is using any ad-network to serve advts, then this data can be co-related with Ad-network’s impression data.

sessions

Image 7: Session in app chart (Image source: Apsalar)

IAP or Ecommerce Revenues – It is important to setup revenue tracking using your analytics & attribution tool. While you can find cumulative revenues from App through your own reporting, good analytics tool will help you find ARPU & revenues from each source. So you will be able to make a better decision in selecting a promotion medium/network based on revenue earned through installs from a particular medium/network. Note – Revenue tracking is usually an optional integration in each Analytics SDK often missed by App developers. Ensure that you follow the guidelines to track actual events.

Indicator 6 – Source wise Conversions  – Conversion is defined as the achievement of end goal you expect a user to hit inside your app. It could be purchase of an item, post an advt or click on an advt. For every user that installs your app there are bound to be certain conversions. If the conversion from each source matches with your business average then that network/medium is trustworthy. To see conversions, you can setup funnels in your analytics tool which is a pretty common features available across all tools. Note – you need to setup event tracking in your app to create & visualize funnels

funnel

Image 8: Funnel visualization (Image Source: Google Analytics)

If you see positive signals from all the above indictors then your app install campaign has proved effective. These indicators will help you eliminate bad sources and focus on better sources for app installations.

You can connect with me on twitter @deepakabbot

P.S. Most of the indicators mentioned above should be available in almost every analytics tool but their form of representation may be different. Do proper research before integrating any SDK in your app as it can be time consuming.

Useful links:
Apsalar – www.apsalar.com
Localytics – www.localytics.com
Mixpanel – www.mixpanel.com
GA for Apps – www.google.co.in/analytics/mobile
Google Play Campaign Measurement – https://developers.google.com/analytics/devguides/collection/android/v2/campaigns#google-play-campaigns
Tracking Adwords conversion in apps – https://support.google.com/adwords/answer/1722054?hl=en
Facebook SDK for Android – https://developers.facebook.com/docs/android
Facebook SDK for iOS – https://developers.facebook.com/docs/ios

Paytm- Raj TV Offer

Paytm brings you another offer with Raj TV. Those of you who watch the channel, please watch out for the Paytm promocode on Raj TV in the month of March and use it to get a Rs. 50 cash back on a minimum order amount of Rs. 200.
raj-blog
How to redeem
- Go to Paytm.com, enter your details, click to Proceed.
- Now enter your promo code and click Apply
- If you do not have an account on Paytm, please Create Account by clicking on top right of the page.
- Once your promo code is applied, now proceed to pay
- When your transaction is complete & successful, your Rs. 50 cash back will be credited to your Paytm Cash Account
- You can check it at www.paytm.com/paytmcash
Terms & Conditions
- Offer on Recharges and Bill payments.
- Offer valid for all old and new users of Paytm across all Paytm platforms
- Cash back would be credited instantly upon a successful transaction
- This is offer is valid across all Paytm platforms
- Offer valid for all new and old users of Paytm
- The cash back will be credited into the user’s Paytm Cash Account instantly
- Minimum transaction amount: Rs. 200
- One promocode can be used only once per user.

Detailed terms and conditions  Continue reading

Paytm Kotak Offer

Recharge or pay your bills on Paytm using Kotak debit or credit card and get 15% cashback as Paytm Cash in your account. Offer valid from 1st April, 2014 to 30th September, 2014.

blog-banner

Terms and conditions

  • To avail the Offer you must use Kotak Mahindra Bank Debit/Credit Card and enter the promo-code “KOTAK15″
  • Offer period: 1st April to 30th September 2014
  • Offer is valid on Mobile & DTH Recharges and Mobile Bill Payments on Paytm.
  • Offer can be availed across Paytm platforms: website, mobile website and apps.
  • Promo Code is valid only on one successful transaction per Card per month. 
  • Offer is subject to a minimum Recharge amount of Rs.200, and a maximum cashback of Rs.100
  • Cashback would be credited within 72 hours of successful transaction in your Paytm wallet account.
  • Offer not applicable in case of refunds / cancellation of transaction for any reasons, 
  • In order to consume this cashback amount, the user needs to comply with Paytm cash Wallet authentication requirements
  • This offer is applicable for individual customers only and not for retailers/bulk buyers
  • The offer is non-transferable, non-binding and non-encashable
  • Write to care@paytm.com for any issues / queries / complaints / grievances related to this offer
  • Kotak Mahindra Bank Limited (“Bank”) and Paytm reserve the right to amend, modify, change, add or terminate the Offer terms contained herein at its sole discretion or discontinue the offer without any further notice

Detailed terms and conditions

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Paytm-Axis Bank SOF Offer

Here’s something for the shopaholic in you! Recharge your mobile or DTH during the Axis Bank Shopaholics Festival from 24th to 26th March using your Axis Bank debit or credit cards, and get 22% cash back.
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Terms and Conditions:
• You must use Axis bank credit/debit card and enter the promo-code SOFMARCH14″
• Offer period: 24th to 26th March
• Offer is valid on Mobile & DTH Recharges on Paytm
• Offer can be availed across all Paytm platforms: website, mobile website and apps.
• Promo Code is valid only on one successful transaction per user
• This offer is available to new users of Paytm. Existing Paytm users can not avail this offer
• Offer is subject to a minimum recharge amount of Rs.350, and a maximum cash back of Rs.100
• Cash back would be credited within 72 hours of successful transaction
• In case of refunds for any reasons, cash back offer will be withdrawn
• User needs to be logged in on Paytm to enter promocode successfully.
• In order to consume this cash back amount, the user needs to comply with Paytm cash Wallet authentication requirements.
• This offer is applicable for individual customers only and not for retailers/bulk buyers.
• The offer is non-transferable, non-binding and non-encashable.
• Write to care@paytm.com for any issues / queries / complaints / grievances related to this offer.
• Paytm reserve the right to amend, modify, change, add or terminate the terms contained herein at its sole discretion or discontinue the offer without any further notice.

Detailed T&C

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